About Toni Francine

I’m a Product Designer with a background in brand and digital design, now bringing that experience into product, where I can think beyond the screen and shape how an experience works as a whole.

Before moving into product design, I worked across agencies with global clients including Unilever, L’Oréal, Heineken, and Marico, creating visual identities and digital experiences across markets, formats, and fast-moving briefs. That experience taught me to think in systems, find the idea within a problem, and obsess over the details that make an experience feel considered.

Now, I’m interested in the space where strategy, interaction, visual design, and real-world behaviour meet. I like understanding why something works and not just to make it look good.

Outside of design, I’m a serial hobbyist and professional dabbler. I love learning by making and trying things with my hands. Currently, I’m learning chess and before that, it was embroidery, pottery, hand tufting and learning languages. I’ve also been doing pole and yoga for a couple of years, and I go surfing whenever I get the chance.

I think that curiosity carries into how I design. I like tangible things, learning through doing, and getting stuck into something new just to see where it takes me!

Have a project, opportunity, or just an interesting problem? Let’s have a chat!