About Toni Francine

I’m a Product Designer with a background in brand and digital design, now bringing that experience into product, where I can think beyond the screen and shape how an experience works as a whole.

Before moving into product design, I worked across agencies with global clients including Unilever, L’Oréal, Heineken, and Marico, creating visual identities and digital experiences across markets, formats, and fast-moving briefs. That experience taught me to think in systems, find the idea within a problem, and obsess over the details that make an experience feel considered.

Now, I’m interested in the space where strategy, interaction, visual design, and real-world behaviour meet. I like understanding why something works and not just to make it look good.

Outside of design, I’m a serial hobbyist and professional dabbler. I love learning by making and trying things with my hands. Currently, I’m learning chess; before that, it was embroidery, pottery and hand tufting. I’ve also been doing pole and yoga for a couple of years, and I go surfing whenever I get the chance.

I think that curiosity carries into how I design. I like tangible things, learning through doing, and getting stuck into something new just to see where it takes me!

Have a project, opportunity, or just an interesting problem? Let’s have a chat!